Discover the Top-Performing Content Trends for Social Media in 2024

Now that 2023 has come to a close, it's time to kickstart 2024 on the right foot. At Soho Media Group, we delved into the major social networks - Facebook, YouTube, Instagram, TikTok, LinkedIn, and X - to analyze content.

Unveiling Top-Performing Content

Our analysis reveals that short-term content, particularly on platforms like TikTok, has become a game-changer. The average TikTok user spends a significant 95 minutes daily on the app, emphasizing the popularity of short-form videos. However, our recommendation goes beyond just focusing on short-form content.

Consider creating both long-form videos and recording podcasts, expert talks, or interviews on video. Repurposing longer content into shorter formats allows you to maximize social media views, catering to a diverse audience.

But what about text-based content? Engaging text is still relevant, with "how-to" guides and "listicles" proving their timeless appeal.

The Winning Formula for 2024

In essence, simplicity is key. To succeed in 2024, you need to unveil trends, understand data, and strategically adapt your content for maximum impact.

Why Integrate Latest Trends?

Adapting to the latest social media trends ensures your brand stays fresh and resonates with your audience. Ann Handley, a digital marketer, emphasizes the power of social media in building sustainable relationships slowly.

"In 2024, it's all about recognizing that social media's superpower is its ability to help us build more sustainable relationships more slowly."

Social Media Trends for 2024

1. Enhanced Content Personalization through AI

AI is a game-changer, enabling personalized content and advertisements. Alex Khan, a social media marketer, highlights AI's role in language, demographics, and interests.

"All major social media platforms are already working on artificial intelligence, which will enable us to create personalized content and advertisements in terms of language, demography, and interests."

2. TikTok's Continued Growth

TikTok's popularity continues to rise, making it a crucial platform for reaching the new generation of consumers. Neal Schaeffer emphasizes its role as a trusted source for research and brand reviews.

"TikTok is turning more into a search engine, becoming a preferred source for research when it comes to a variety of topics and a trusted source for brand reviews and feedback."

3. Rise of Private Spaces

Private spaces, like groups and communities, will connect more people with similar interests. Laura Moore, a social media expert, predicts a shift towards private conversations and communities.

"We'll see even more of a shift towards private conversations and communities on social media."

4. Emphasis on Authenticity

Authenticity is key. Brands need to tell their stories, build experiences, and show empathy. The founder of Girl Power Marketing stresses the importance of authenticity in brand interactions.

"Originality lies also in the way you approach a customer service issue or how you respond to comments."

5. Social Commerce's Rise

Social commerce will play a crucial role in 2024 as consumers are accustomed to social platforms' shopping features. Keenya Kelly highlights the growth potential enabled by TikTok's popularity.

"Social commerce will play an important role in the marketing world in 2024."

6. SEO on Social Media

SEO on social media will be more powerful than hashtags. Social SEO practices, based on keyword research, will distinguish brands putting extra effort into their posts. The next post you’ll see in your 'For you' tab will not be there because of hashtags, but because of the right keywords.

7. Evolving LinkedIn

LinkedIn evolves beyond professional content to more personal, raw content. Jon-Stephen Stansel emphasizes the platform's shift towards personal posts and experiences.

"This platform is no longer only about posting jobs, finding jobs, or complaining about jobs."

2.8 Instagram Reels' Evolution

While short-form videos continue, the shift towards longer form vertical videos is predicted. Jenn Hermann anticipates a move towards longer video lengths in 2024.

"While we'll continue to see the prevalence of short-form vertical video in 2024, we're going to see the shift back to longer form videos."

Final Thoughts:

Keeping up with emerging social media trends is crucial for success in 2024. Leverage the right tools, plan your strategy ahead, and be flexible in adapting the latest trends into your calendar. Engage your audience, build a loyal community, and stay ahead in the dynamic world of social media.

Ready to take your social media strategy to the next level in 2024? Contact Soho Media Group for expert guidance and services tailored to your brand's success.